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Why take a stab in the dark, we know where the light switch is

Great minds, powerful computers and creative gurus are frequently herded together for the purpose of designing irresistible new products. Sometimes they succeed; but far more often they fail. Since consumers are unpredictable human beings, attempting to meet their desires unaided, is never going to be a lucrative business strategy.

So Design Perspectives is here to obtain consumer feedback that is meaningful, objective and can significantly improve your new product development process. And ideally we’ll do it in the early days of the project. We believe this is the best way to prosper. It’s the Kansei way, in fact.